Project Description
Killer Instinct
Seasons 2, 3, & 4
CLIENT
Iron Galaxy
SERVICES
Corporate Strategy
Business Development
Contract Negotiation
PLATFORMS
PC & Xbox One
Iron Galaxy had a reputation for working on fighting games and an existing relationship with Microsoft. As a result, Iron Galaxy were asked to help out with Killer Instinct, starting with Season 2, 3 and then Season 4.
THE CHALLENGE
Iron Galaxy started out as a small six person shop to handle ports and technical consulting. Some of their early work was on fighting games such as, Streetfighter III, Marvel vs Capcom Origins, and Darkstalkers Resurrection, where they earned a reputation for execution and as a studio that understands the genre.
To build on Iron Galaxy’s existing relationship with Microsoft and grow Iron Galaxy’s game studio business, Flashman worked on their business strategy to support Iron Galaxy’s goal: to move from tech consulting/porting company, to a full production game studio and to develop their own IP.
OBJECTIVES
To transition Iron Galaxy from a six person shop handling ports and technical consulting to a full production game studio, working with top publishing partners and developing their own IP
Help expand their list of publishing partners and increase their revenue
HOW WE WORKED TOGETHER
Flashman helped develop and maintain the Microsoft relationship, which was key in Iron Galaxy being offered ongoing work on the Killer Instinct franchise.
Flashman helped negotiate every contract and project Iron Galaxy worked on for five years, starting in 2010
We helped with corporate strategy and management goals, helping build value in the studio over a multi-year timeframe
Results
Flashman helped Iron Galaxy grow from six person studio to 120+ studio employees.
Iron Galaxy now publish their own IP through Wreckateer, a puzzle game developed by Iron Galaxy and published by Microsoft
Our business development services helped expand Iron Galaxy’s list of publishing partners to work with many of the top publishers in the industry, including: Capcom, 2K Games, Warner Brothers, Bethesda, Activision and an ongoing partnership with Microsoft
