Our client Vector Unit had a great deal of experience in console gaming, having just finished developing Hydro Thunder for Xbox 360 with Microsoft. We signed up with Vector Unit to help them transition to mobile gaming and become an independent publisher of their own titles.
Although Vector Unit was a top quality developer on console, we faced many challenges with them including:
Moving to mobile was a risky proposition. To minimize exposure to that risk, the key decisions that were made were:
- Keep the team small and nimble, allowing them to pivot with the ever-changing mobile market.
- Focus to the core strengths of the company, water-based racing games.
- By catering to high-end devices and customers looking for a console experience on their high-end mobile devices, Vector Unit would leverage their console experience and lay the foundation of their company by migrating their racing engine to mobile.
Vector Unit worked up a game design for a jet ski racing game called “Riptide GP”. However, they did not have enough capital to fund the entire production cycle. To overcome that hurdle, Flashman:
- Financed a portion of the game.
- Brought in a third party partner, Nvidia®. Timing was perfect to bring Nvidia into the picture, since they were about to launch their new high performance mobile chipsets to the market, Tegra, and were looking for high quality games that would showcase their chipset’s abilities.
To help Vector Unit achieve their goal to self-publish their own games, Flashman filled in the missing marketing/pr expertise that typically comes with a game publisher. Flashman developed a PR and marketing plan and partnered with the Nvidia marketing team to ensure there was a large amount of buzz created through previews and reviews.
Flashman also worked on business development for Riptide, positioning the game for multiple pre-load/OEM deals with carriers and handset manufacturers, while setting up distribution in Asia.