Project Description

Star Wars:

The Force Unleashed II


Red Fly Studios


Contract Negotiation
Business Development
Game Development
Corporate Strategy


Nintendo Wii
Sony PlayStation Portable

Flashman positioned Red Fly to work on one of the biggest brands on the planet, Star Wars. Lucas Arts had multiple platforms in development but needed to add two additional SKUs for launch. Flashman positioned Red Fly Studios for the project based on their capabilities with character-based action adventure games and top quality art and animation chops on the Wii.


To deliver a top quality game on two platforms for a simultaneous launch with Lucas Arts’ other SKUs that were already in development.

  • Continue to build on Red Fly’s reputation as a top notch action adventure developer on Wii and DS

  • Get Red Fly working with another large publisher on a world famous brand to further establish them as a top-tier developer


Lucas is very protective of the Star Wars brand to win this project. We needed to put together a world-class proposal for them. We worked with Red Fly to put the pitch together that included:

– Solidifying cash flow and budgeting

– Team and staffing

– Concept art creation

Red Fly also decided to put together a basic prototype to illustrate their vision for game controls, which was critical to the Wii in particular.

After winning the bid, Flashman successfully negotiated the long form agreement between Red Fly and Lucas. This was a particularly time consuming process, given the brand and company involved, and the fact that this was Red Fly’s first major branded project with a publisher.

During the project, Flashman helped Red Fly on the operational side of the business to ensure execution. Flashman would sometimes sit on production calls with the publisher and our client and helped with cash flow management and development advice where appropriate.


Red Fly successfully delivered the Star Wars game on both platforms, on time and on budget.

Red Fly’s game scored 70+ Metacritic scores, higher review scores than the Xbox 360 and PlayStation 3 SKUs Lucas Arts already had in development.

Working with Lucas and the Star Wars brand solidified Red Fly as a studio that could handle large projects, and care for well-known brands.

star-wars-the-force-unleashed-2-wii- Flashman

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